Self adhesive labels are indispensable to any business. They render identity to a product or a brand. Since the contemporary marketing space demands for solutions to the T, the label packaging becomes an important tool helping market the products off the shelves. Most of the businesses fail because they underestimate the power of pressure sensitive adhesive label packaging. As a result, they are unable to project their products in a certain way seldom connecting with the end user.
These labels are a sophisticated means of packaging, eliminating the need of any separate gluing process and can be applied automatically using a label applicator. Mordern day printing and finishing techniques offer a variety of finishes, creating a look and feel resonating with the brand.
According to adhesive label printing companies, labels can be seen asan effective packaging solution and offer plethora of benefits. Let’s take a look at these benefits:
Highly customizable
A label is like an artist’s canvas. A platform to bring out your creativity. Look and feel can be handpicked. Apart from the brand’s artwork a wide variety of value added features can be used to enhance the aesthetics. Features can be added to fight counterfeiting or user engagement through promotions.
Are your products oddly shaped? Do they make you concerned about finding the right label? If the answer is yes, you no longer need to worry! Pressure sensitive adhesive labels are perfect for your product packaging. These labels come in a variety of colors, shapes and sizes. PSA labels can be easily customized according to your requirements.
Versatile
These self adhesive labels come with different constructions that are suitable for various conditions, be it a rigid, semi rigid or squeezable surface. The face material ranges from uncoated to coated papers, to a variety of filmic substrates. Specialized adhesives are also available which require performance in extreme temperatures. Food safe requirements can be met easily using latest technology.
Cost effective
PSA label printing is a cost effective solution whether in bulk or smaller quantities. Depending on your applications and needs you can buy rolls or sheets. Labor costs can be reduced by a huge margin, if you choose to go for self-adhesive labels. In some cases they also eliminate the use of a tertiary packaging.
Durability
Durability is another huge advantage of self adhesive labels. Since they can easily withstand extreme temperatures and has good light fastness, they are considered way better than conventional labeling options which succumb to moisture, contaminants and temperature. Pressure sensitive adhesive labels handle these issues quite easily.
Easy to use
These labels are pretty easy to use. For the same reason, they save you plenty of time. Technology has certainly made these labels better than ever before. They are amazingly versatile, cost-effective and durable. They can be easily used for a number of functionalities regardless of the market segment. Adhesive labels have gained immense popularity for the same reason over the years.
If your business also needs adhesive labels, then you must hire a reputed adhesive label printing company to do the job for you. Hope you found the post useful. For more information related to self adhesive labels, feel free to get in touch with us. We will be more than happy to answer all your queries related to PSA label printing.